Authentic, Clear and Brief

How can your messages cut through to engage customers?  

To write effective sales copy, focus on three key elements: being authentic, clear, and brief.

Who better to take a lesson from than Shakespeare himself – someone whose messages have cut through for centuries.

Authenticity: "To be yourself is the greatest accomplishment." (As You Like It, Act 3, Scene 4)

Scams are everywhere. Trust is at an all-time low. 

It’s never been more important to be genuine and honest in your communication.

Building trust and fostering long-term relationships come from being authentic. 

An authentic brand voice needs to sell without overselling. People know if it seems too good to be true, it probably is.

Clarity: "Speak plainly, declare thy meaning." (King Lear, Act 4, Scene 5)

Make your sales copy easy to understand. Your message should be clear and concise.

It took me a long time to realise that whenever I was using big words, it was because I didn’t really understand what I was talking about.

Knowing your product and its benefits well is the key to communicating clearly.

Speaking clearly means using the words your customers use. It’s as much about understanding them as understanding your product.

Brevity: "Brevity is the soul of wit." (Hamlet, Act 2, Scene 2)

Keep your sales copy brief and impactful. Choose your words wisely and make them count.

People are more distracted than ever. If you can’t get across the need and the benefit for your product in a minute or so, you’ve failed.

Easier said than done?

We can help!

Email contact@cutwritethrough.com.au for authentic, clear and brief copy that sells.